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"Crowning the Customer" is a customer service book that is applicable for EVERY business. This all-time best-seller has ideas for improving customer service that you can adapt and adopt for your company.
Quinn's "boomerang theory" reveals the value of bringing customers back to your business. He explains the importance of listening to your customers, and tells companies to encourage complaints. The acknowledged expert on retail customer service, Quinn shares all his secrets of his success in this book.
"Many say the customer is king or queen but seldom mean it. For Feargal it is the truth. Walking through a Superquinn store with him is like walking through his home. He knows everyone and everyone knows him. His secrets are all in this book. We should be grateful Feargal has shared them with us."
- Donald R. Keough, President and Chief Operating Officer, the Coca-Cola Company (USA)
Feargal Quinn is a Senator in Ireland and the former CEO of Superquinn, a supermarket chain widely regarded as one of the best in the world. He was honored as "Supermarketer of the Year" at Supermarket College, the top marketing event for the supermarket industry. He has also served as head of An Post, the Irish Post Office and as president of EuroCommerce. Quinn is currently on Irish television as the retail expert helping to improve businesses on the program, "Feargal Quinn's Retail Therapy."
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