• Customer Specific Marketing

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Customer Specific Marketing

Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.

Brian P. Woolf

A graduate of Harvard Business School and former CFO of the Food Lion supermarket chain, Woolf shows how businesses have to practice the "intelligent loss of business" for greater profits by reorganizing the business along customer rather than product lines. Author Woolf draws from his extensive research and consulting with retailers ranging from single store operators to some of the largest retail chains in the world. He demonstrates the power and practice of customer specific marketing in six easy-to-read-and-follow sections.

"This is a very original and important book -- bound to change the thinking of almost every retailer who reads it." -- Tom Collins, co-author, "The New MaxiMarketing

ISBN 1888051027

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Customer Specific Marketing

  • $29.95


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