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This book lists 52 rules -- one for every week of the year -- that are the essence of what you need to know to sell anything. It's a fast-paced, entertaining book packed with proven "rules" that work.
"Murray's 52 rules are simple, solid, and a surefire guide for the sales professional...and don't be surprised if it tickles your funny bone. It did mine."
- Jerry Reitman, Executive Vice President (retired), The Leo Burnett Company
Murray Raphel is a salesman. Over 40 years, he developed a small baby shop into a multi-million-dollar retail complex. He took the ideas that worked for him, wrote seven books on marketing, and became an international speaker, sharing his ideas on selling with audiences around the world.
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