Mind Your Own Business -- The Supermarket Edition
Murray Raphel and Neil Raphel
Packed into these 175 pages are dozens of ideas to increase sales in individual supermarket departments, as well as rules for successful promotions, and the importance of the word "Free!? You'll find separate chapters on ?Customer Loyalty,? ?Techniques for Store Managers,? ?Innovative Marketing, Advertising and Promotion.? Authored by Murray Raphel, who delivered a keynote speech at the annual Food Marketing Institute's annual convention for twenty successive years and Neil Raphel, co-author of "The Compleat Foodmarketing Handbook" and ?Loyalty Marketing Resource Book.?