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The customer experience revolution has begun—and it is changing the way the best companies do business.
In the new book, "The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever," Jeofrey Bean and Sean Van Tyne describe the power of providing an extraordinary customer experience. Using examples from companies that understand CX (customer experience), they show how and why these companies are creating great experiences for their customers. From Apple, Amazon, Starbucks, and Intuit to smaller companies like LPL Financial, Square, and EMN8, you’ll see how companies are achieving success with their focus on customer experience.
Customer experience goes beyond branding, marketing, and customer service. It is more than products, features, and management.
The book tells today’s company what makes a business profitable in this new century. The “twelve essentials” for creating great customer experience cannot be ignored.
Expectations among consumers have risen. You need to be part of the customer experience revolution or your company will be left behind.
Jeofrey Bean is the founder and Principal of Del Mar Research and Consulting. He is a sought after speaker and insightful advisor to companies wanting to increase the certainty and effectiveness of new opportunities and their business decisions. Jeof is an expert in building valuable differentiation with marketing, product development and customer experience leadership and is known for making the seemingly complex easy to understand.
Sean Van Tyne is the User Experience Director at FICO, where he provides leadership for teams across the US, Europe, and Asia. Prior to FICO, Sean worked in the User Experience field at LPL Financial and at Mitchell International, and Medibuy. Sean has consulted with companies such as Oracle, Hewlett Packard, Nokia, Kodak, and more, identifying new market segments, developing product and service strategies, and providing the vision for experience design.
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